Atlanta band Blackberry Smoke partners with Asheville Brewing Co. to produce beer

February 16, 2017 • Atlanta Business Chronicle

by Phil W. Hudson:

The Atlanta-based Southern rock/country band Blackberry Smoke can now add beer to its portfolio.

The band and Asheville, N.C.-based Asheville Brewing Co. partnered to produce a beer together in order to raise awareness and funding for their non-profit interests.

A portion of the proceeds raised from the sale of the beer is dedicated to Shepherd’s Men, the advocacy and fundraising group linked to Atlanta’s Shepherd’s Center/SHARE Military Initiative. The initiative was developed as a means of treating military veterans who have suffered from traumatic brain injury (TBI) and post-traumatic stress disorder (PTSD) as a result of their combat service in post-2001 wars.

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