By Shawndra Russell
Instagram is an incredible tool for building a following, whether you’re a band, a real estate company or a brewery. The practically mandatory use of hashtags means that you’re automatically targeting people who care about that topic, so people that wouldn’t necessarily discover your brand on Facebook may stumble across your photo on Instagram. Instagram users are also highly engaged, with60 percent logging in daily. Plus, engagement with brands is highest on Instagram, clocking in at “10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter,” shares Brandwatch.com.
Of course, taking quality pictures and videos helps, but it’s also important to share photos that:
- Are posted in real time (or at least look like they are)
- Showcase your people and fans
- Share behind-the-scenes action
- Allow your brewery’s personality to shine through
To help on your quest for Instagram greatness, we’ve stalked the accounts of nine rising breweries that do a great job utilizing Instagram as a way to connect with their audience in a personal, fun and engaging way.
What you can learn from @ashevillebrewingco: In a word: zany. ABC hasn’t met a meme, crazy image, or beer quote they don’t like. Their consistency in both tone and frequency (they usually post multiple times per day) keeps fans intrigued. Not every post is a hit, but they usually amass at least 50+ likes, with videos typically garnering 1,000+ views. Plus, curating content from other sources can be a great timesaver.
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