by Tony Kiss, April 4, 2017
Movies and beer have long been part of day-to-day business at Asheville Pizza and Brewing’s mothership location on Merrimon Avenue. But the brewery/discount cinema/pizzeria is giving that concept a twist in April when a new weekly series of beers will debut, each of them paired with a vintage comedy film.
The idea started when company President Mike Rangel wanted to celebrate National Humor Month, says brewery spokeswoman Anne Fitten Glenn.
Along with its usual lineup of second-run features, the Merrimon location has offered special movie features, sometimes in honor of the anniversary of a film’s release or the birthday of a star or director. Recently, the theater has had one-off screenings of Shaun of the Dead and the Woody Allen comedy Manhattan. Rangel says those shows generally pack the 145-seat theater.
With the list of classic comedies finalized, the company’s brewers went to work, coming up with recipes that would match the films. Most of the Asheville Brewing crew knew the movies well, Rangel says.
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